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Sports Marketing heating appliance stores "World Cup" war – appliances, stores, Suning – HC Network Appliance Industry

 

Crossed in May, the temperature surging, the World Cup team warm-up war prevails, the World Cup footsteps getting closer. “Following the establishment of ‘Suning? TCL’ Watching the World Cup to protect the alliance, Suning TV ‘Horizon Cup’ also climax schedule currently has more than half of the 32 knockout, 8 in World Cup TV models have surfaced, consumer usher in the first additional opportunity to receive the award three times. ”

May 28, 2006, Suning Appliance Headquarters black general manager Li Bin, in the “China Sankei Shimbun,” an interview with this statement.

Coincidence. “States United States will take the lead to start the World Cup home appliances home appliance sales. Flat-panel TVs, air conditioning, and even washing machines will become the highlight of World Cup promotions.”

2006

May 24, “China Sankei Shimbun” journalists to ask Chen Lin Gome Advertisement Promotion Department Manager, she introduced it.

Clearly, the major home appliance store in vigorously by the name of World Cup promotions, can be called a new guise, unique craftsmanship.

According to Li Bin introduction, the introduction of color TV Suning World Cup, at present, the top 8 list has been released, every purchase of 8 in any of TV models in the consumer, in addition to shopping center gift, it can also receive an additional value of 60 per gift, or 6000 points, the final four finals will decide the winner in the recently. At the same time, Guess also introduced to win the World Cup 4 of the activities of a full refund, a young and old, regardless of whether or not fans of the 32 teams with the strength of the major scenes in Suning stores everywhere.

And appliance sales to the impetus was obvious. Beijing Dazhong Electrical Department, Shi Chunrong a sales staff, told this reporter that “the TV season may be extended at least a month.” According to him, according to the practice in previous years, Labour Day Golden Week had finished, color TV sales will enter the off-season, in June, in July the market will be very dull. But this year’s World Cup because of the impact of TV season will be extended at least a month.

In addition, the “China Sankei Shimbun” reporter learned that, until now, successive two-week TV promotions, Suning Alliance launched the World Cup spectators to protect the sections of the TCL is already booking more than half of alternate models, wireless headphones, LCD and other small gifts is endless, with plasma, LCD flat-panel TVs, led by increased sales of 70% per week. In addition, 50-inch and larger flat-panel TVs, projection equipment, large commercial and other special audio-visual equipment is also subject to the bar, shopping malls, KTV and other tenants of the blitz, the national surge in bookings.

“Bit of a surprise,” Li Bin, introducing the theme of marketing for World Cup success, some could not conceal his joy.

According to industry estimates, the World Cup to boost home appliance sales will bring a very clear, only a flat-panel TV to Hangzhou, the market will reach the million case sales. The air-conditioning, refrigerator and other appliances are about to enter the peak season is expected to use the “World Cup” East Wind, sell better.

“China’s Sankei Shimbun” reporter that in recent years leveraging the Olympic Games, sponsored by NBA, play the World Cup cards and other sports marketing strategy gradually horizon. Seen in this light, sports marketing has become the new darling of the business community, sports events are also gradually being accepted by more and more businesses, but how to think about standing on the brand strategic sports marketing, do not do flash in the pan of improvisation, is believed to be their future business should deeply pondered.

[Key words]:

Home Appliances

 

Marketplace

 

Suning

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