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22 Tips to Obtain Better Sound in a High End Audio System

22 Tips to Obtain Better Sound in a High End Audio System

Özhan Atalay

Email: ozhan@atalay.biz   Web: http://www.nonamehifi.com

 

 

Introduction

 

Basically accepted thing in audiophile world is that it almost impossible to achieve the best sound by just combining only the best equipments. Much cheaper but properly selected and tweaked system may sound better than its expensive brothers. This is called system synergy in audiophile world. System synergy is not only about combining the best equipments but it is a kind of long and enjoyable way to maximize their performances.

 

The precautions and principles may be seen absurd and meaningless for someone who does not have solid understanding what the hi-end is.

Within last twenty years, I spent considerable time, money and efforts to achieve best sound (..Or what ever the best is). I wrote a couple of important points from my own perspective. Most of these points may be known by the audiophiles anyway if not implemented. More important, below points consist of my own observations merely. There are so many known different tweaks and techniques. I avoided not including here the points that I did not try and/or the points did not work well with me. I believe below mentioned points will step up someone’s system to a higher level by using the same equipments.

 

I apologize for my level of English. I am appreciated if someone warns me about the main language mistakes anywhere in the web site.

 

The only certain truth I learned after twenty years is that “there is no one absolute truth in Hi-End” Most of the truths in High-End can not be proven by scientific measures. Very sensitive human ear hears a lot, interpret, evaluate and decide. In a listening session of three audiophiles, what is probably going to happen is one of the persons will find the bass insufficient, the other may find it so much and excessive, but the system owner will think it is fine, not less, not more. That phenomenon is called “brain reference”. (See for more details) Brain reference is a kind of prejudice comes out of our own system’s timbre and tonality. This phenomenon sometimes causes conflicts with someone who compares better equipment versus his own equipment and may not like the sound of the other in spite the other was clearly better.

 

Most of the points stipulated below will depend on the capabilities of the system but more important, depend on the experience of audiophile. A poor system will not differentiate the points or less experienced ears may not pick them up either. That’s why some of the points below may not be regarded by everybody. I will be delightful if someone who reads that article picks up one or two points.

 

1- Listening at Night; Critical listening or equipment testing should be done in the night hours. This rule obviously applies to one who lives in a big city. Non noticeable city noise affects our hearing and we are basically not able to hear what our system delivers to us during the day.

Due to city noise is several times lower in the night, all hidden aspects in hi-end appear in the night and the system delivers its full potential. For more information, please check Noise (see for more details)

 

2- Heat and Humidity; Humidity and heat have serious influences on sound. Systems can not generate their best sound, power and dynamics in a warm and damp weather. I am not sure why this happens but it happens. There may be two reasons: The damp air is heavier in such circumstances, thus the loudspeakers are not able to pull enough air into the room. Or the loudspeaker materials may soften and behave differently in warm weather. To cool the listening environment prior to listening session eliminates that effect.

 

3- Darkness; Music should be listened in dark room. Particularly, the loudspeakers and the system should be kept in dark and the original recording venue should be imagined while listening.

The main objective of a good quality hi-end system is to depart from the hardware and to go into the recording environment. Listening music while watching the hardware will physiologically demolish the virtual environment that we intent to be in. The most inconvenient part of a hi-end system is inexistence of visual imaging. The reality sense is so different when participating to a live concert or listening/watching from a DVD player via a surround system.

If the listening environment is not dark, the speakers will be perceived as the sources of the original sound.

 

4- Finding the Correct Listening Distance; the sound is spread in waves called frequency. The volume of every frequency will be different in connection with the distance from the speakers. In terms of the volume, frequencies will be up and down when the distance is changed. Especially higher mids and treble sections will vary between 20-5 centimetres. Such frequency peaks can be easily recognized by listening.

a – Listen a test CD which contains different test frequencies. For instance start with mono 1000 Hz at the listening chair. Then stand up and walk very slowly through your system. (Preferably with your closed eyes). You will immediately realize that the signal will have ups and downs in volume while you are moving as if somebody was turning on and off the volume control.

b – The main frequency of the music and the one which is closest to human sound is 1000 Hz. 1000 Hz is your starting point. 1000 Hz will be at its peaks so many times in connection with the distance of your listening chair. Find the closest distance to your current listening chair that the 1000 Hz is at peak. The ups and downs in that band should be changed around 50-70 centimetres. This is the best location to hear the middle frequencies but it is not the best location yet to achieve the best frequency spectrum. It is just the starting point.

c – Stick a rope to back wall that may come through your shoulders. Now close your eyes and listen different frequencies such as 300-500-1000-2000-5000-10.000 Hz etc, move top of your body (while sitting) forward and backwards. Mark the peak points of every frequency you listened on the rope. Our aim is to find a particular point that most of the frequencies are at their peaks. If you are not successful and these points are not closer each other, move your speakers 10 cm’s to front (or your listening chair to 10 cm front or rear) and repeat the same exercises till you find a certain point that most of the frequencies are at their peaks.

It is not an easy task, time consuming but free of charge. Once you have the point, you will be very surprised with the improvement of the sound of your existing system.

 

5- Room Acoustics; Room Acoustics is the most known but the least considered part of Hi-End. A conventional speaker may throw % 40 of the sound directly to listener; rest of the sound comes through the walls by reflections. Reflection means the timing difference of the original signal, hence an additional acoustic which does not exist in the original record. Within such a complexity of reflections, a part of the original signal will come late due to the front wall or ceiling or etc, a part of the original signal produced by the left speaker will come as if coming from the right speaker and vice versa. Such a complex listening environment will demolish the stereo imaging and channel separation.

Some audiophiles are happy with this case due to speakers are seem to be better disappeared and soundstage is wider and deeper. Some producers add additional mid/treble units to the back side of the speakers (dipoles) to emphasize such effects.

One thing should be considered that such reflections do not exist at the original sound. If something is produced by the system/room in addition to the original sound should be named coloration.

If the aim of a good hi-end system is to reproduce the original sound, such reflections should be avoided as much as possible. Especially ribbon and electrostatic speakers will suffer a lot from such reflections.

Carpet on the floor is a must to lower the reflections (standing waves) between the floor and the ceiling. Thicker curtains will help to lower the reflections of the windows. Glass covered photos and such stiff furniture should be avoided.

This article is not intended to give recommendations how to make a room tuning, lots but lots of information may be found on internet. But it is just to emphasize the importance of room acoustics.

 

6- Precise Focus and Loudspeaker Placement; this is also another known but the least considered part of Hi-End. It is critically important to locate both speakers at the exactly same distance to achieve precise focus. Distances should be very carefully measured and both of the speakers should be placed exactly to the same distance through listener.

 

OK but why such important!

 

Sound signals are distributed in waves as explained in section five. The people who tried the settings in section five will realize that, the peaks of frequencies vary in conjunction with the distance from the speakers. Especially the treble frequencies will vary a lot by only one centimetres of a change. In such cases, if one speaker is just one cm closer to the listener, some frequencies will be heard a lot from one speaker but will not be heard from the other speaker. If the upper harmonics of the human sound consist of such upper frequencies, (it is!) this is obvious that the sound will move from the middle to left or to right. Moreover, within that case, some frequencies will be collided in full phase and will be exaggerated, some others will be collided by inverted phase so are destroyed.

 

This is the exactly the same effect of loosing bass when connecting one speaker out of phase.

 

7- Mechanical Vibration of Electronic Units; Quite a lot of vibration absorption feet and platform kinds exist in the market. They are to be placed under the electronics/speakers. Such materials have two intentions;

 

a- To eliminate the external vibration coming through the unit

b- To eliminate the vibration of the unit itself (CD driver motor, speaker cone vibrations etc)

 

Most popular ones are the cones (spikes). I believe the proper usage of spikes is not known very well. Rather than being a vibration absorber, spike is a kind of transmission material that transmits vibration from one point through the other point. In other means, vibration is condensed to one point and mechanically carried to other platform by the spike but not eliminated. If the connection surface is stiff (for instance marble, granite, etc) such vibrations are passed to that surface. Underneath of such a stiff platforms (marble, MDF, glass, granite) must be covered by an elastically material such as cork, mouse pad, neoprene rubber or similar.

 

The vibration can not pass from a stiff platform to an elastically platform and will be transposed to heat between.

 

Direction of the cone is also critically important. The direction should be in conjunction with the intention of vibration transmission.

 

May be the last thing about the cone is the cone should be in touch with the chassis of the component directly. If any kind of rubber, double sided band, blue tack or such an elastic material is put between cone and the unit that material will try to transpose the vibration and the cone will not work.

 

8- Marble Under the Loudspeakers: A marble platform under the speakers eliminate most of the unwanted resonances of the speaker. The thickness of the marble should be at least 3 cm and the size should be at least 10 centimetres bigger then the edges. Underneath of the marble has to be covered by an elastic material such as cork, mouse pad, neoprene etc.

 

How does it effect the sound is, you have more powerful but more clear and tight bass, relaxation at the mid and top frequencies.

 

The speaker has to be connected to the platform via a cone, not by an elastically feet. The sharp end of the cone has to direct the marble but not to the loudspeaker.

 

9- Grounding the Metals for Static Electricity; especially in wet weather and in fully carpeted listening environments, static electric become an issue. The carpet is charged with static electric which can be passed through the electronic equipments via the rack and/or via human touch. Static electricity on the carpet is such powerful that when checked in the morning before somebody walks on it, can be clearly seen by simple tools sold in Radio Shack

 

In order to eliminate the effect, the loudspeaker stands and the equipment racks should be connected to earth by a thin wire. Moreover, the loudspeaker cables and interconnects should be lifted away from the floor due to the same effect.

 

What benefits you may expect from this tweak is I don’t know why but less blurry and more tide lower bass.

 

10- Loudspeaker Distance from the Front Wall; Loudspeaker producers generally recommend the distance of the speaker by the front wall (the wall behind the speakers). Generally speaking, the speaker should be located as far as possible from the front wall. (Side walls as well) If they are so close to the wall, bass standing waves will be reinforced (explained in article five) and mid/treble band will be compressed due to excessive bass energy.

 

Some audiophiles find the desired bass volume by placing them closer to front wall which is not correct. One thing should be considered that such bass increase is not due to the original sound but it is the consequence by the room response called coloration.

 

11- Auto former / Transformer Passive Line Stages; The new developed technologies in hi-end industry made the pre-amplifiers questionable.

 

Before end, the reason of a preamplifier was stipulated in four basics;

a- To connect more then one unit together

b- Recording to tape from some sources

c- Low volume output and inverted polarity signal of turntables (as the only source component)

d- Bass, treble adjustment requirements

 

Nowadays, CD, SACD units can provide 5-8 Volts of outputs which are more than enough for the power amplifiers. Audiophiles are not interested in tone adjustments but focused on simplicity anymore. Dedicated phono stages are in common usage, hence, the majority of the requirements are not valid anymore.

 

The main and the only basic job of a modern pre-amplifier is to lower the volume level, not step it up !!

Just try to imagine a pure signal from a CD, or DAC through the power amplifier, then cut this link, add four plugs, four female plugs, a pair of interconnects, lots of resistors, capacitors, tubes, transistors and all that stuff in the link. How can you keep the signal purity and can you make something better then its original !

 

An active line stage demolishes the neutrality and the purity of the original sound. Such a corruption may not be so evident in most of the lower resolution systems or disregarded by some people on purposely. Every active line stage has its own tonality and coloration. As a matter of fact, audiophiles generally use line stages to balance their tonality problems in systems. For instance, a tube line stage is used to calm down a firm sounding solid state power amplifier or a treble rich line stage is used to compensate the treble poor power amplifier and vice versa. If this is the case in a system, fully natural line stage and lack of coloration will not be regarded by the audiophile.

 

Following me, the consideration should be to change the power amplifier till finding the desired sound rather then playing with pre-amplifier. In other words, to deal with the original problem rather then trying to mask the problem.

 

It is almost in consensus that using a very simple volume pot adds so much neutrality and purity to sound. But in such cases, some other problems appear. A volume pot which is either a potentiometer or a stepped alternator works with the resistance principals. Every volume step adds different resistive path to signal, thus lowers the volume. Due to the complexity of the music signal ( 20 Hz-20 kHz), such a resistive load will act like a barrier for different frequencies. For instance when turning down the volume level, the treble is lowered and the bass is condensed or when you increase the volume, mids are excessive or vice versa. Not to forget to mention is the lack of dynamic range as well. A line stage eliminates these problems.

Due to these facts, volume control pots or analogue volume controlled CDs can not be used stand alone as line stages

 

By the new technology, new auto former and transformer passive line stages are developed for volume control.

Such units do not work with resistance principals and do not add resistance to the signal path. The only resistance of such amps is approximately 200 Ohms due to the cable in windings.

 

Transformer passive line stages consist of two transformers, one for the left channel, and one for the right. They have one primary winding and multiple (12-24 steps) of secondary windings. Their principal is to lover the volume by changing the volts, rather then adding resistance. Up to my knowledge, there are only three producers of such line stages. I used two of them. Both of them are providing extra ordinary natural, calm and undistorted sounds.

 

I heavily modified the Antique Sound Lab myself which is very good product and quite cheap too, (don’t underestimate its price) but Audio Consulting’s Silver Rock made of pure silver is something else.

 

It should be also mentioned that such a passive line stages can not be suitable for every system. In such a case, input impedance of power amp should be driven directly by the output stage of DAC or CD player. Input impedance of the power amp should be as small as possible. The best way to learn this case is to write the impedance values to producer and request assistance prior to purchasing.

 

12- Good Tubes (NOS Tubes); is it logical to pay 100? to and old tube while the new one costs 10 ? I believe it is. A good tube can change the characteristics of a tube electronic as if you replaced the entire unit. Nos tubes are not easy to find, quite expensive but worthwhile to use. Especially the upper frequency hiss is quite lower with Nos tubes.

 

13- Very Easy Polarity Finding Method; Generally speaking, European (German) standard AC plugs do not have the signal direction. US, UK, Swiss AC plugs have one way to connect to AC, so + and – phases can not. So in such cases, it is not easy to find out the correct polarity.

 

Electronic components can work properly regardless of the polarity. Our televisions, refrigerators, bulbs, computers everything. Why the AC polarity is quite important in Hi-Fi !

 

Electricity arrives from (+) passes the electronic circuit and departs from (-) Generally the mains current arrives in the power supply of the unit first then reduced to desired voltage by of the electronic circuits. At this case, mains is automatically filtered by the power supply section. The transformer of the power supply section behaves like isolation transformer, input and output currents are physically separated. If the polarity is not correct, the mains will arrive to system directly from the back door and will carry all the pollution like RFI/EMI into the unit. Due to the fact, it is important to find out the correct polarity.

 

Most of the electronic’ polarity is similar. If the unit has detachable power cord and IEC kind of input, the right hole should be the (+) mains when do you look at the plug front the front face (as seen below)

 

Another simple method is to check the mains fuses. If the unit is equipped with an exterior protection fuse, release the fuse and check it by an electricity check pen while the unit was connected to mains. It should be (+) signal. If not, reverse the AC plug from the wall

 

14- Listening Volume Level; It is for sure nobody’s business to tell you that what the correct listening volume setting is. Some audiophiles like very low listening level, some turn on the volume till the windows are broken.

 

If the outcome is to achieve the ambiance of the recorded venue, volume level should be adjusted accordingly but not more or not less. This case is applicable to acoustic instruments only but not to electronic music, jazz or disco etc.

 

What ever the listened record is, correct volume setting should be the one which does not enlarge or shrink the original instrument. Higher volumes may For instance a guitar should be played with the original volume of a guitar by correct volume setting. If volume level is increased, the body of the guitar will became bigger in obsolete terms, on the other hands, full body of a Mormon chorus will not be so realistic at low volumes

 

15- Warming Up the Speakers and Cables Before Critical Listening; Apart from the theory that “Solid state electronics provide their best sound for a few minutes till the transistors became warm.” every single audio equipment needs a warm up time. This time is at least 1/2 hour or even 1 hour in spite the manufacturers recommend less. Up to my knowledge, the reason behind this is the specifications of the resistors, capacitors, tubes and other stuff vary if they are cold or warm. Manufacturers make final settings when the units are warm, otherwise they would play perfect for the first half an hour and worse after warmed up.

 

That principal is applied by every audiophile for the electronics but not always for the speakers and the cables.

Speakers are quite important since their passive components should be warmed up such as crossover resistors. Their voice coils should be warmed up as well. The cables are also important. Warm up term may not eligible for the cables but the cables should be run for sometime till their dielectrics are charged.

 

As a result, the warming up time should be completed by playing (may not be listening) the entire system.

 

16- Proper Loudspeaker Selection for Listening Room; Loudspeaker should be selected in conjunction with the listening room dimensions. Unfortunately the general tendency in audiophiles particularly in US is “the bigger is better”

 

It is like some new starting skiers that choose the best ski equipments prior to learning and facing with so many problems afterwards.

Big loudspeakers are difficult to position, difficult to drive, affected more from the room boundaries. If the speaker is bigger for the room, excessive bass energy will diminish rest of the sounds. The bigger speaker means bigger problems. Driving big speakers requires challenge, experience, sources, time and money.

 

17- PS Audio Power Plant; Principally I avoid giving specific brands in my non commercial web site. But PS Audio Power Plant is such a special product that similar components do not comparable with. It is a kind of power regenerator powered by electricity. P300 actually regenerates new AC for the audio gear. This regenerated AC is of much better quality than filtered AC because of the stabile voltage and near perfect AC waveform. It also removes 70 dB of EMI and RFI noise from the AC line!

 

Not all friends are agreed with me but according to me, it is very special equipment that lifts up the entire system to a higher level.

What would you expect from it is much relaxed sound, more layered deep and wide soundstage, crystalline treble and more inner details. Improvements are immediately apparent. Take care to use with power hungry amplifiers. (I am not sure about this currently Note: 2005)

 

18- CD Surface Treatments; There is several kinds of CD surface treatments in the market. They shine the surface of CD, thus laser picks up more information. What can be expected from a surface treatment is the high frequencies are cleaner and more extended. The easiest and the cheapest method of CD surface treatment is the one that used by pipe lovers .That is the human oil on the skin of face.

 

I apologize for that ugly tweak but our systems are personal and private anyway don’t they. Human oil has the perfect thin viscosity and can be absorbed by CD surface very easily and effectively. Listen your CD first, smear the CD throughout your forehead and spread the oil with your finger and listen it again.

 

Don’t forget to spread the oil by your finger every time prior to listen that CD.

 

19- Objective of the Third Dimension ; The objective of a stereo system is to achieve 3.rd dimension via two channels. All the hi-end or hi-fi equipments have own character, timbre and tonality. For instance a titanium tweeter will have different tonality then a silk dome tweeter. Two different brands of loudspeakers will have different tonalities as if they use the same drive units. The tonality of high end equipment mostly depends on the listening preferences of the designer. We will most probably not like if hear different tonalities from our own equipments even though the other system sounds much better. This case is so often faced; most of the audiophiles don’t like the sound of somebody else’s system despite it is a better system. This case is also evident when buying or testing new equipment at homes. We sometimes test better equipment at home but feel something is still missing compared to our own equipment.

 

I remember very well, when Sony introduced the first 20 Bits CD player, most of the people found the sound harsh, edgy and coloured. People used to listen dark sounding CD players up to that time and hearing more inner details disturbed them.

 

I also remember very well that when I modified my old B&W 801 Matrix II monitor speakers and cancelled their protection units, the new sound had disturbed me a lot. I was such unhappy by the new sound and could not have listened at my system for several days. At that time, the manufacturer expressed that “the protection units were needed due to the speakers were designed mainly for recording studios”. They also told to me that the new sound must be clearly better due to the crossover resistance that affects especially the lower mid and upper bass was lowered fairly. After several days of listening them, the sound became better and better. Eventually the sound was surprisingly perfect after few weeks. Actually the sound was the same but perception was changing. (My brain reference was changing)

 

If this is the often case, how do we distinguish the better unit by listening! There are several ways of it but for me the main method is third dimension capability. This is not the only case for sure but generally speaking, if two units are compared, the better one is the one delivers bigger soundstage, more dept and more height.

 

This is also the theory of Peter Quodrup from Audio Note UK and I am hundred percent agreed with him.

The distortion of an electronic device is does not effect the tonality of the equipment but mainly effects the inner details. Soundstage dept and height are such hidden factors in inner details that they will be affected first. If the unit provide lower distortion, more precise soundstage, especially more dept will be provided.

 

20- The Least Powerful Ring of a Chain; Hi-Fi is a kind of chain. Strength of a chain depends on the least powerful ring. Assume a water hose consists of variety of wideness. Derived water capacity will be in accordance with the thinner part.

 

A system should consist of similar level of equipments. If you add the best CD transport to a standard level of system, there will be some changes but not as expected. Also a poor digital cable will compress the entire sound quality of a very good system.

 

A long term plan should be prepared before setting up a system and the pieces should be purchased in time. Hurried purchases may come as replacement expense within one or two years.

 

 

21- Don’t Immediately Judge a Unit, Give a Chance; Every system can sound well in time. System synergy is a kind of time dependent factor that sometimes takes months, even years. Sometimes we make quick decisions and quick prejudices for good products and immediately make unfair observations. According to me, the main element of the hi-end chain is the loudspeaker. If tonality and characteristics of the speaker is generally fine, or if the overall tonality of the entire system is generally fine, the system can be carried up for several further steps by playing with cables, tweaks, locations, tubes etc.

 

22- Critical Adjustments Should be Done by Listening Symphonic Music or Chorus Music; Once we decided about the main components of our system, we play with cables, tubes, tweaks and other accessories till finding the desired tonality. Adjusting the tonal balance of a system by listening single instruments or jazz trios may mislead us.

 

Upper mid and the treble bands of a sound is easily disappeared if somebody is far away from the original signal. This is the case, if we listen at a live concert or listen at a hi-end system. If this is the case, such instruments like saxophone, guitar, violin, even a human voice are darker and distant if we listen at a very good live record. Whenever we increase mid/treble band of the system by tweaks, such instruments became more open, detailed and dynamic. But one thing should be in mind that we may add a subtle amount of coloration to sound unconsciously. If a system is trimmed by listening small trios or single instruments, singe voices, this risk is really big. Such a system may not play a classical music performed by a big orchestra. If such symphonic music is listened, the system may reveal harshness and brightness.

 

It is often said that somebody’s system plays well in classics but sounds quite dark in jazz, or somebody else’s system is quite revealing in jazz but very bright and glazing at classical music. I believe this is the main reason of those phenomena

 

END

 

 

Hi-End is such a passion that so many opportunist firms and persons are added every year in spite hi-end community is not growing enough. Prices are multiplied by 3, 5, 10s every year. Every producer pretends to be one of the best in the world or at least within particular price level. Manufacturers issue review reports prepared by some ones!

 

No testing equipments in today’s technology can prove that their claims are correct or no testing equipments can invalidate that their claims are wrong. In no way equipment can compare two units each other and prove that one is better sounding then the other. Pretended best in the world equipments/cables often suck in blind testing. If this is the case, it is easy to claim to be the best in the world due to nobody can prove the opposite.

 

The price of valuable equipment can fall down to 1/3 of the purchasing price within few years by the additions of MK-II’s, MK-III’s, Special Editions, and Signature Versions

 

While the best speaker in the world was sold by 7.000 ? Twenty years ago, the best speaker nowadays is more then 200.000? A poor line stage which is used to lower the volume is sold out by 40.000.?

 

Hi-End technology does not grow up for years. Most of the hi-end producers are very small family entrepreneurs that targeting very rich few niche people. They don’t have proper research and development laboratories. Design and esthetical properties are the priorities.

 

I have the strong impression that Hi-End is digging its own grave with that pricing policy. We will see what will happen to hi-end after 30 years.

It is a deep less hole. My humble recommendations for the just starters is that go with second hand market products and go by reasonable priced equipments to minimize the losses of years. Never look for the perfect sound which is not exist in any money. Keep in mind that a 300.000? Worth amplifier may be % 2-3 better then a 5.000? Worth of his small brother.

 

Best regards with lots of music..

 

Ozhan Atalay

 
About the Author

Ozhan Atalay

Predident

http://www.nonamehifi.com

January 2004 – Issued in December 2003, February 2004, April 2004 issues of Andante – Classical Music Magazine

January 2004

Content of this article may be used only by referring to www.nonamehifi.com Copyright NonameHifi

The Secret War – The Battle of the Beams – Part One

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digital television conversion wikipedia

Clicking into the Future: Predictions for 2007 to 2008

Predictions for 2007
1. Google’s early entry to radio advertising will bear fruit prompting Google to start examining television advertising.
When it comes to the allocation of advertising dollars, Google fundamentally altered the rules of the game. In the past, mass market advertisers would gamble on a shotgun approach to ad-spending. The options consisted of newspaper, magazine, telephone directory, radio or television. While each medium could provide statistics showing their print-run and audience, tracking the success or failure of these types of advertising has always posed a problem for manufacturers and retailers. When Google popularized the pay-per-click model in which advertisers only pay when a person actually views the ad, a new model was born.
Google’s billing model will have to alter slightly to meet the radio and video formats however, as digital radio and television becomes the norm, tracking will become far easier. Google will be able to charge by the listener or viewer though it remains to be seen if listeners or viewers will actually listen to or view advertisements on digital radio or television.
2. A consortium of major newspapers and publishers will form a consolidated advertising group to combat Google. The initiative will fail.
In 2006, Google literally sucked much of the money out of the pool of resources shared by publishers on or offline. With its venture into newspaper advertising, Google has threatened the classic golden goose of traditional news publishing, the classified ad section. News gathering organizations, already reeling from a loss of advertising income to other facets of the online marketplace should band together much as several airlines have to reduce cost and difficulties booking tickets. The newspapers and magazines could easily promote local, regional, national and even international advertising opportunities at a much lower cost than they could individually. If they can band together to undercut Google’s costs is another question however they will either figure out how to collectively raise advertising income or they will become Google advertising affiliates.
3. Congress will initiate an open investigation of pay-per-click advertising models.

We already know of closed-door congressional inquiries into the PPC market. Stemming from the AIT vs. Google case, we have learned of FBI and Secret Service investigations, and in-camera hearings before congressional committees. We also know of at least two republican and one democratic senators interested in opening further investigations.
How this one plays out is a mystery, but it will likely play out this year. Thus far, the investigations have been kept behind closed doors, a silent testimony to the strength of Google’s lobby effort in Washington DC. No matter how talented and strenuous the lobby, an investigation of Click Fraud will be made public sometime this year.
4. An investigation of pay-per-click advertising models will threaten Google’s stock values.
Hence the strong lobby effort. If common sense doesn’t threaten Google’s stock values, the threat of congressional oversight will.
5. Google will drop below $450 before the end of first quarter 2007. If Google drops below $425, watch for a major landslide in California.
The market is softening. With expected slowdowns in the housing, building, manufacturing and retail sectors, tech investors are showing signs of skittishness going into 2007. The first part of January is traditionally a time when the market readjusts to decisions made by investors in the last weeks of December. Many sell shares towards the end of the year in order to clarify their incomes for tax time. This year, a number of analysts have advised clients to unload some of their Google shares as a hedge against an expected downturn in share values.
While Google remains far above the $450 range, expect it to drop to around $450 by mid-March. It’s earnings to assets ratios are way too extended and though it has better prospects than any of its competitors, the search advertising market is changing rapidly. The only thing that saves Google from dropping is rapid entry into the television advertising market. The first signs of a weakening AdWords market will be the catalyst of the first round of a Goog landslide. If the share prices hit $425, watch for major selling. If it goes below $400, buy a boat.
6. Yahoo will find focus and direction.
Having freed itself from the sticky peanut butter mess it found itself in late 2006, Yahoo has made the first steps towards reorganizing their messy organization. The battle between Hollywood and Sunnyvale has been settled with the geeks coming out on top of the agents. This year is Yahoo’s year to stage a serious comeback or to languish into obscurity. I suspect the former. However, all the major algorithmic search engines will face a new challenger this year
7. The major search engines will face a new and socially adept competitor this year.

Wikipedia founder Jimmy Wales has hooked up with Amazon to produce a human-powered search engine that will be released sometime in 2007. This collaborative effort to dethrone Google will be moderately successful. Wikisari will quickly become one of the biggies, but Google will still be king.
8. 2007 will be the year Internet marketers discover the power of online video.
The use of video will become a standard component of online communication. Advertisements, long-distance conferencing and public relations in general will be affected. The advancement of video online will set the stage for a major realignment in the traditional entertainment industry.
9. DIY Infotainment Distribution for fun and profit.
Using tools like the Yahoo Publisher Network, YouTube, Flickr and distributed podcasts, webmasters and private websites will start to replace professionally developed network broadcasts as an information and entertainment source.

Add efficient monetization to the mix through Yahoo Search Marketing ads and you have an effective enticement for adventurous webmasters to try entering the market.
10. YPN will see challengers this year.
While the Yahoo Publisher Network is by far the most advanced program of its kind, expect to see other search entities introducing their own webmaster friendly monetized information and entertainment distribution programs.
11. The search marketing environment will further fragment with the following sectors seeing;
- stronger gains: Video, Social Networking, Niche marketing, Vertical search
- weaker margins: Traditional domain-driven SEO, Small-scale PPC
12. Changes to the SEO Billing Model
Many traditional SEOs will be forced to adopt PPC style billing. Fees will be charged based on the success of a campaign as opposed to flat fees charged up front or on a monthly basis. Greg Boser has written and commented on this several times, most recently in a conversation with WebmasterRadio’s Daron Babin on the last Rainmaker show of 2006.
13. Consolidation in the Search Marketing Sector
In 2007, financial pressures faced by firms in the SEO part of the search marketing industry will produce a sector that looks very different from the one we work in now. Watch for consolidation between allied SEO, SEM, Public Relations and link-building firms as clients demand full-service vendors.
14. Hasty La Vista
Early Microsoft Vista users will eat a number of worms, catch a bunch of viruses and end up as Zombies. As a result, savvy IT departments put off the update until Microsoft can prove it has created a master-patch.
15. Patch This Microsoft
That big patch will be ready for download in 2008, effectively delaying the rollout of Vista for another year.
2 Bonus Predictions
16. Duke Nukem Forever
Duke Nukem Forever will be noted as the greatest game that never was.
17. Planet Fortune
Webmasters will have more rewarding opportunities this year than ever. 2007 will see the fruition of several major initiatives started in 2005 or 2006 such as the YPN, online video advertising, and the combination of on and offline advertising. With the largest public relations and marketing firms in the world taking serious note of search, the search marketing industry will be truly considered part of the mainstream ad industry. This will empower webmasters as more attention, energy and assistance is directed towards helping webmasters present interesting content framed by increasingly expensive advertising. There is a lot of fortune to be found online this year and much of it will trickle down to the grassroots.
2007 is going to be an intense and interesting year. Next week, we’ll take a look at how I did in my 2006 predictions.

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Hive45 Episode #5 1/3 – Chatroulette, Google, Mobile web

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digital television reception map

The 10 Most Important Moments in Mobile Phone History

Our lives are increasingly mobile and our cell phones are not only a way to contact anyone, anytime, anywhere but also our calendars, cameras, photo albums, inboxes, maps, weather reports, dictionaries, and entertainment. Payphones are disappearing as business users edit documents on their Blackberries, kids text each other furiously in class instead of passing notes and celebrities partner with handset manufacturers. We take our cell phones for granted now but it wasn’t that long ago that a cell phone was much like a snow leopard – rare, expensive and exotic. So what happened? What were the technologies that really changed the playing field for mobile? How have our systems of communication changed over the past three decades?

 

Let us take you on a tour of the most noteworthy mobile moments – from telecomm inventions to handset debuts to appearances in popular culture, we’ve found the top 20 Moments in Mobile Phone History. From must-have handsets to advancements that moved mobile forward, we’re hightlighting watershed occassions, developments and adaptations that made mobile phones an indispensible addition to our lives.

 

10.1999 – Working Woman magazine and Barbie partner to release the Working Woman Barbie.

Complete with file organizer, large purse, laptop and coffee mug Barbie’s notable accessory here is her included mobile phone. Also comes with a CDROM that allows girls to make business cards, stationary and calendars, WWBarbie says slogans such as “Going to work is fun!” Working Woman Barbie helped to broker the deal between toys and technology, and made the cell phone an in-demand must-have by a whole new generation of young girls. Current children’s toys include a bevy of play cell phones, but Barbie broke the barrier.

 

9.2002 – Danger Hiptop/TMobile Sidekick is released.

The Hiptop/Sidekick appears with full HTML support and online connectivity, a 240 X 160 LCD screen, USB, POP3, a camera connector and a slick 180 flip screen that revealed a full QWERTY keyboard. Although it wasn’t exactly super-slim, it was the only mobile of its time to factory integrate an IM client making it very popular with deaf users. In 2003, the Sidekick was the first mobile that could place unassisted TTY and Relay Operator calls via the web browser. It was, as they say, hip with the kids. Even Veronica Mars had one, and if it’s good enough for a fictional teen sleuth then it’s definitely good enough for the cool kids on the bus.

 

8.1996 – Motorola StarTAC appears.

A flip handset remarked upon for its small size (enter obligatory chuckle here), the StarTAC could receive SMS text messages, used a lithium-ion battery and had the first vibrating alert feature on a phone. This was to telephony what color was to television. Initially set at a $1,000 price point, the StarTAC was so popular it was revived in 2004 for a South Korean market and redesigned for a V.I.P. 10th Anniversary Edition. Split handsets into two categories: flip and candybar, appeared in the movie 8mm with Nicholas Cage and paved the way for the Razr.

 

7.1987- Wall Street/ Gordon Gekko

Michael Douglas’ Gordon Gekko flaunts his wealth with his super-hip FY8850 mobile (on a beach, with his shirt unbuttoned, naturally) in Wall Street. A character that epitomizes greed, wealth and power, his casual use of elite technology in an era marked by brand name status makes a clear statement about the divide between the technology have’s and have-nots. In the past 20+ years, mobiles in movies have evolved from product placement, to thwarting victims in horror movies with poor reception to inevitably becoming part of the plot. In 2004, both the Chinese film Cell Phone and the William H. Macy dud Cellular were released; 2008 gave us One Missed Call.

 

6.1991 – Radiolinja, the first GSM network opens in Finland.

Radiolinja brings Finland up to speed, with the first U.S. upgrade coming in 1994. Now we’re talking. The benefits of the 2G digital upgrade gave users digitally encrypted phone conversations as well as mobile data services. Ah, digital. We’re talking faster, leaner, cleaner, uses less battery power, gives enhanced user privacy. It also brought the term “dropped call” into popular lexicon while putting an end to cloned cell numbers. It was a short stop from 2G to 2.5G (bundling brings WAP, MMS, email and web access) then a hop, skip and a jump to 2.75G/EDGE (allowing backward compatible technology, hence, faster data transmission rates). Users begin to expect 2G (at least) in their handsets.

 

5.2003 – Mobile business users get treated to the Palm Treo 600.

Remarked upon for being the most integrated PDA/mobile phone combo of its time, this feature rich handset had a 640 X 480 VGA camera, 32MB of internal memory (and expansion slot), Wi-Fi adapter, USB, SMS, MMS, email, P-Tunes MP3 player, Kinoma video player, resistive touchscreen, and Palm’s own OS and HTML browser (Blazer) and a backlit keyboard. Users could check their calendar while on the phone and dial direct from the contacts list.  The five-way navigation button was heralded as being a sizeable innovation as it enabled users to operate the Treo using only one hand, easily solidifying Palm’s place in business users hearts.

 

4.2001 – NTT DoCoMo launches the first commercial 3G network

Another first for NTT DoCoMo – using WCDMA technology, branded FOMA, DoCoMo’s 3G allowed mobile users simultaneous use of speech and data services and higher data rates. 3G also offered increased security by allowing the handset to authenticate networks it was attaching to, addressing concerns about vulnerabilities while mobile browsing. Verizon and Monet Mobile Networks helped bring the first commercial 3G to the US in 2003. By 2007 there were 190 3G networks operating in 40 countries, with 154 HSDPA networks in 71 countries, cutting the path for mobile TV, video conferencing and location-based services.

 

3.2009 – Palm Pre brings Palm back.

Much like the Razr did for Motorola, the Pre helped boost Palm back into the modern mobile word. After getting left in the dust, Palm picked itself up and shimmied right into a smooth pebble-type design. Featuring background notification, 3.1 inch multitouch screen, 320 X 480 display, integrated IM, SMS, MMS, Wi-Fi, built-in GPS, a 3mp camera with LED flash, USB, 80g of memory and a freshly redesigned UI in webOS, the Pre also remembered its customer base and offered a customizable inbox and calendar/contact integration. The first mobile to use a TI OMAP 3430 processor, and the first to have a wireless charging base, the Touchstone.

 

2.2008 – HTC releases the Dream – first Android-based handset.

The first Android phone finally appears in the form of the HTC Dream. With 256MB, 3.2inch LCD flat touchscreen (320 X 480 res), integrated GPS, Bluetooth, Wi-Fi, 3.2mp camera, expansion slot and background processing, the Dream was built as a Linux-based, open-source iPhone challenger. Also called the TMobile G1, the handset included a full array of Google candy: Gmail, Google Calendar, Google Maps, Google Talk, YouTube and a limited Google Docs. Often touted with the Pre as the next contender in a long line of “iPhone Killers”, the Dream pulled itself up by its handy notification bar and went to bat for a new non-Apple future. The latest incantation, Droid, is gaining Android plenty of ground.

 

1.2002 – American Idol premieres.

By allowing its fans to choose their pop sensation winner by calling the singers assigned phone number to vote, AI was a front-runner in integrating mobile with entertainment. AI currently has involvement with both AT&T and Samsung for services running from unlimited messaging plans (for easier voting) and Idol text chat session to ringtones, SMS trivia, even a text reminder of contestant codes. AI, understanding both its fan base and the potential of mobile, was able to explode into a media giant surpassing even the democratic process: in 2007 74 million people voted for rocker David Cook as the “next American Idol,” in 2004 64 million people voted for George W. Bush

About the Author

Come from China. Currently work service espow b2c shopping site.

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